While an outdoor business sign may not seem important at first, the weather can be detrimental to it over time. Cold weather and fog can cause moisture to build up on a sign and scratch it. Ice and frost can create a similar effect. Extreme cold can cause signs to crack from the rapid cooling process, while snow adds weight and introduces moisture into the sign. This can lead to more costly repairs than you might think. It is therefore important to carefully choose the weather conditions your outdoor sign will be exposed to.
First impressions are important, especially in a business environment. Whether you’re in retail or service, the impression people form of your business will be vital for the future. In fact, according to a BrandSpark/Better Homes and Gardens survey, 41% of consumers judge the quality of a business based on the signs it displays. A well-designed, professional sign will attract customers, while a sloppy, misspelled sign is likely to make people pass up the opportunity to do business. It’s important to invest in a professional sign, as it will become the first impression they make of your business.
A quality outdoor sign can increase foot traffic and generate word-of-mouth recommendations, which can result in increased sales. Customizing your sign will allow you to incorporate graphics, slogans, and logos to appeal to your target market. Additionally, you can select the shape and size of your outdoor sign based on the demographic you’re targeting. In addition, an outdoor sign designer can assist you through the entire design process. If you’re unsure of the size or shape of your sign, consult with an outdoor sign professional to ensure you’ll have the best one possible.
Acrylic-made signs are versatile and durable, and they come in a glossy finish for a professional look. Dibond signs are also a good choice if your outdoor sign needs to illuminate. The glossy finish and durability of acrylic signs make them a popular choice among business owners. Dibond is one of the strongest outdoor sign materials available and is also the flattest. However, it is more expensive than other outdoor sign materials, and it can be difficult to install on uneven surfaces.
There are several types of outdoor signs available, and many can be placed indoors as well. A-Frames are one such example, as these are intended for outdoor use. On the other hand, posters and foam board signs are usually made for indoor use only and will likely get damaged by harsh weather conditions. When selecting your signage, make sure to consider the local sign codes and ordinances. The right sign will promote your business, so make sure you choose one that fits your needs.
The materials you choose for your outdoor sign should be weatherproof. You should choose durable materials to ensure it will remain in place for many years. Stainless steel is an excellent option, as it resists corrosion even after exposure to moisture. A few other factors to consider include budget, space, and your target audience. The right outdoor sign should match the goals of your business. You can find many outdoor signage types, so you can make your decision based on the needs of your business. If you’re unsure of which one to purchase, consider hiring a professional sign company in South Chicago.